2. This larger offering meant they committed more of their marketing budget to his local media company. Allowing him to become a forerunner in the management of local business marketing budgets.
Having been a radio personality and in advertising sales in the local market for many years and gaining the respect of many business owners, Stephen was well positioned to help local businesses with their marketing spend.
His connections in radio and outdoor gave him a good offering when it came to planning and spending the marketing budget of his small but strong client base and made his side hustle of selling a few radio ads on the side a profitable business.
But Stephen wanted more, when Giggle appeared in front of him. He saw an opportunity that did not really exist with his other offerings. Ability to hold his client for a much longer time.
Most of the media offerings are short-term as that is all the budget will allow, but as every marketer knows, you must be in front of your market constantly.
So when Stephen saw Giggle, he saw a way that he could do this for his current and now ever-expanding client base.
The town that Stephen lives in was huge (45K people), so it was very easy to locate his Giggle screens everywhere. Everyone saw them. He now has over 60 screens scattered across the region and his offerings to his clients have increased even further with the inclusion of social media management.
So now Stephen offers a one-stop-shop for all the marketing needs of his local business community. The big advantage for Stephen is that because he owns Giggle and is not just selling someone else’s product, the margins and profits he is making from that income far outstrip those of his other offerings and has become the core product in his business.
The town that Stephen lives in was huge (45K people), so it was very easy to locate his Giggle screens everywhere. Everyone saw them. He now has over 60 screens scattered across the region and his offerings to his clients have increased even further with the inclusion of social media management.
So now Stephen offers a one-stop-shop for all the marketing needs of his local business community. The big advantage for Stephen is that because he owns Giggle and is not just selling someone else’s product, the margins and profits he is making from that income far outstrip those of his other offerings and has become the core product in his business.
A 60 screen network servicing a town of 45,000 people.
Current additional turnover per month $1200.
Giggle offering compliments and has now become the mainstay of his media offerings.
The ease of operation and the longevity of his clients mean his business is less hands-on, which gives him freedom and time to spend doing his favorite hobby, hunting, or spending time with his daughter.
The ease of operation and the longevity of his clients mean his business is less hands-on, which gives him freedom and time to spend doing his favorite hobby, hunting, or spending time with his daughter.
2. This larger offering meant they committed more of their marketing budget to his local media company. Allowing him to become a forerunner in the management of local business marketing budgets.
Having been a radio personality and in advertising sales in the local market for many years and gaining the respect of many business owners, Stephen was well positioned to help local businesses with their marketing spend.
His connections in radio and outdoor gave him a good offering when it came to planning and spending the marketing budget of his small but strong client base and made his side hustle of selling a few radio ads on the side a profitable business.
But Stephen wanted more, when Giggle appeared in front of him. He saw an opportunity that did not really exist with his other offerings. Ability to hold his client for a much longer time.
Most of the media offerings are short-term as that is all the budget will allow, but as every marketer knows, you must be in front of your market constantly.
So when Stephen saw Giggle, he saw a way that he could do this for his current and now ever-expanding client base.
The town that Stephen lives in was huge (45K people), so it was very easy to locate his Giggle screens everywhere. Everyone saw them. He now has over 60 screens scattered across the region and his offerings to his clients have increased even further with the inclusion of social media management.
So now Stephen offers a one-stop-shop for all the marketing needs of his local business community. The big advantage for Stephen is that because he owns Giggle and is not just selling someone else’s product, the margins and profits he is making from that income far outstrip those of his other offerings and has become the core product in his business.
The town that Stephen lives in was huge (45K people), so it was very easy to locate his Giggle screens everywhere. Everyone saw them. He now has over 60 screens scattered across the region and his offerings to his clients have increased even further with the inclusion of social media management.
So now Stephen offers a one-stop-shop for all the marketing needs of his local business community. The big advantage for Stephen is that because he owns Giggle and is not just selling someone else’s product, the margins and profits he is making from that income far outstrip those of his other offerings and has become the core product in his business.
A 60 screen network servicing a town of 45,000 people.
Current additional turnover per month $1200.
Giggle offering compliments and has now become the mainstay of his media offerings.
The ease of operation and the longevity of his clients mean his business is less hands-on, which gives him freedom and time to spend doing his favorite hobby, hunting, or spending time with his daughter.
The ease of operation and the longevity of his clients mean his business is less hands-on, which gives him freedom and time to spend doing his favorite hobby, hunting, or spending time with his daughter.